CUE's Dark Mode
May, 2025
The challenge
CUE is one of the many products within the Stagwell Marketing portfolio. The initial challenge was to adapt and evolve the existing SMC design system to develop a tailored design system for CUE. At the time, design tokens were still in their early stages, and CUE’s brand palette was extremely limited—consisting solely of a single shade of purple alongside a grayscale range.
My role and dutties
As the Principal UX/UI Designer, I was responsible for leading the creation of CUE’s Design System. This involved building upon and adapting the existing SMC design system to suit CUE’s unique product needs. My tasks included designing and documenting ad hoc components, refining interaction patterns, and modifying the color palette to infuse the interface with a distinct personality while maintaining brand alignment. In addition, I conducted usability evaluations, collaborated closely with developers to ensure pixel-perfect implementation, and maintained design consistency across multiple platforms. I also worked cross-functionally with product managers and stakeholders to align design decisions with business goals and user needs.
First Drafts
